Kia’s recent partnership with Sweet to release non-fungible tokens (NFTs) within their “Built For Whoever You Are” commercial spot, exemplifies the fact that NFTs are making their way into advertising campaigns. Here is a quick recap of the Kia commercial — Dead Army Skeleton Klub (DASK) NFT characters were featured…

McLaren esports has partnered with Sweet on a unique NFT release to help bring the electricity and excitement of Formula 1 racing into the gaming world. As discussed in previous posts, McLaren Racing is a legendary team within the F1 sport. It only made sense that McLaren would also enter…

Kia America and Sweet are partnering to release another unique NFT collection, this time incorporating digital collectibles inside of a commercial for the all-new 2023 Kia Soul. The world-class automaker has set a high standard in the automotive industry with its strong focus on craftsmanship, dedication to continuous improvement, and…

Back in November during NFT.NYC 2021, we had some excellent meetings, meals, and conversations in New York and that was great; you can get a lot accomplished when everyone is centered around one location. But this year, we decided to get more into the mix… the word for our time…

McLaren Racing and Sweet are collaborating on another unique NFT collection which releases during the 2022 British Grand Prix. As many Formula 1 fans know, McLaren Racing has a rich history within the sport. Their founding dates all the way back to 1963 and their first Grand Prix win came…

Sweet has partnered with Old Navy to release their first-ever NFT collection to help celebrate the upcoming 4th of July Holiday, and also commemorate Old Navy’s founding year of 1994. The Magic Dogs collection features the brand’s lovable mascot, Magic the Dog. 1,994 unique NFTs were algorithmically-generated using the core…

Elton John is the true embodiment of a living legend within the music industry. There are very few people to ever live who can match his level of creative output and prolific success. The music legend has sold over one hundred million albums worldwide. His songs have been featured in…

The continually emerging NFT marketplace provides an opportunity for anyone to monetize digital content and offers brands a way to create one-of-a-kind experiences for their fans. As is the case with most (if not all) emerging markets, this space presents its own set of unique challenges. One of the main…

Sweet is very proud of our work with the Macy’s Thanksgiving Day Parade NFT Campaign, and we are extremely happy to announce that it has received the 2022 Golden Halo Award for Best Consumer Donation Initiative. The Halo Awards are North America’s highest honor for corporate social impact initiatives that…