From the time they trounced the San Jose Sharks on March 11th of 2020 until May 9th 2021, the Chicago Blackhawks had been doing all that they do in the United Center: the wins, the loses, the overtime squeakers, the airhorns, the playing of The Fratellis “Chelsea Dagger”… sans fans…


On August 13th, something kind of amazing happened and the hip-hop world rejoiced, but before we get to that, a bit of background…

In May 2010, Big K.R.I.T. proclaimed in Hometown Hero that he defied gravity, that he was flyer than he had to be, and as he knelt down…


18 months ago, we had a vision for an NFT platform like no other. We got talking about how to harness the power of gamification- gamifying NFTs to really unlock the power of surprise & delight. And then we started architecting an NFT platform that would finally help brands unlock…


On May 23, 2021, 15,000+ fired-up Knicks fans showed up at Madison Square Garden for Game 1 of the NBA playoffs. The shock waves could be felt across the greater New York area with tremors coursing throughout the country for days afterward. As fans spilled out into the streets and…


When our good friends at Happy Jack got word they would be gifted with a popup gallery on the cobblestone streets of the South Street Seaport, they reached out to see how we could help them use NFTs to tell Jack’s story and to raise awareness and funds for a…


Dave & Buster’s, an entertainment destination that amazingly combines an arcade, a sports bar, and a restaurant, came to us to discuss how they could use NFTs to elevate the guest experience across their 140 locations- Talk about the perfect match!

At Sweet, we are empowering brands just like Dave…


Brands can create NFT projects tethered to real-world experiences that can not only help tell amazing brand stories, but can also excite and motivate consumers in ways never before possible. …

Sweet NFTs

Sweet empowers brands to deploy NFTs to broader consumer bases through immersive & integrated experiences, driving new revenue & engagement. https://sweet.io/

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