In recognition of Mental Health Awareness Month, Sweet has partnered with Happy Jack to release a limited-run NFT series… — Millions of Americans struggle with mental health each year. The recent lockdowns and uncertainty surrounding the pandemic have only exacerbated feelings of isolation, anxiousness, and loneliness. The trauma and impact that is caused by mental illness can be truly devastating for both children and adults. Its effects can be felt…

It is an exciting time to be a fan of NBA basketball… that same level of excitement exists right now in the NFT space and here’s why… — It is an exciting time to be a fan of NBA basketball with all the fantastically skilled and uber-talented ballers running the hardwood floors in 2022. This same level of excitement can also be said to exist within the non-fungible token (NFT) space, albeit for very different reasons. Unlike the…

Back in the Fall, we worked with Burger King to design and launch an NFT game to promote its Keep it Real Meals, a campaign that had… — Back in the Fall, we worked with Burger King to design and launch an NFT game to promote its Keep it Real Meals, a campaign that had celebrities such as Nelly, Anitta, and Lil Huddy setting aside their fake stage names so they could promote Burger King’s real menu with…

Watching the Macy’s Thanksgiving Day Parade is definitely going to hit different this year — you’ll be doing the usual: scrambling to get… — Watching the Macy’s Thanksgiving Day Parade is definitely going to hit different this year — you’ll be doing the usual: scrambling to get ready, getting those favorite dishes prepped, waiting for the Baby Yoda balloon to go by… and then claiming your first Macy’s Parade NFT at macys.com/NFT.

From the time they trounced the San Jose Sharks on March 11th of 2020 until May 9th 2021, the Chicago Blackhawks had been doing all that… — From the time they trounced the San Jose Sharks on March 11th of 2020 until May 9th 2021, the Chicago Blackhawks had been doing all that they do in the United Center: the wins, the loses, the overtime squeakers, the airhorns, the playing of The Fratellis “Chelsea Dagger”… sans fans…

On August 13th, something kind of amazing happened and the hip-hop world rejoiced, but before we get to that, a bit of background… — On August 13th, something kind of amazing happened and the hip-hop world rejoiced, but before we get to that, a bit of background… In May 2010, Big K.R.I.T. proclaimed in Hometown Hero that he defied gravity, that he was flyer than he had to be, and as he knelt down…

18 months ago, we had a vision for an NFT platform like no other. We got talking about how to harness the power of gamification- gamifying… — 18 months ago, we had a vision for an NFT platform like no other. We got talking about how to harness the power of gamification- gamifying NFTs to really unlock the power of surprise & delight. And then we started architecting an NFT platform that would finally help brands unlock…

On May 23, 2021, 15,000+ fired-up Knicks fans showed up at Madison Square Garden for Game 1 of the NBA playoffs. The shock waves could be… — On May 23, 2021, 15,000+ fired-up Knicks fans showed up at Madison Square Garden for Game 1 of the NBA playoffs. The shock waves could be felt across the greater New York area with tremors coursing throughout the country for days afterward. As fans spilled out into the streets and…

When our good friends at Happy Jack got word they would be gifted with a popup gallery on the cobblestone streets of the South Street… — When our good friends at Happy Jack got word they would be gifted with a popup gallery on the cobblestone streets of the South Street Seaport, they reached out to see how we could help them use NFTs to tell Jack’s story and to raise awareness and funds for a…