Sweet has partnered with Old Navy to release their first-ever NFT collection to help celebrate the upcoming 4th of July Holiday, and also commemorate Old Navy’s founding year of 1994. The Magic Dogs collection features the brand’s lovable mascot, Magic the Dog. 1,994 unique NFTs were algorithmically-generated using the core…

Elton John is the true embodiment of a living legend within the music industry. There are very few people to ever live who can match his level of creative output and prolific success. The music legend has sold over one hundred million albums worldwide. His songs have been featured in…

The continually emerging NFT marketplace provides an opportunity for anyone to monetize digital content and offers brands a way to create one-of-a-kind experiences for their fans. As is the case with most (if not all) emerging markets, this space presents its own set of unique challenges. One of the main…

Sweet is very proud of our work with the Macy’s Thanksgiving Day Parade NFT Campaign, and we are extremely happy to announce that it has received the 2022 Golden Halo Award for Best Consumer Donation Initiative. The Halo Awards are North America’s highest honor for corporate social impact initiatives that…

There has been much discussion around what mainstream adoption of the metaverse will look like. In a way, it depends on how someone defines the word “metaverse.” The gaming industry already has several examples of immersive and interactive web experiences with hundreds of millions of registered users across the world…

Millions of Americans struggle with mental health each year. The recent lockdowns and uncertainty surrounding the pandemic have only exacerbated feelings of isolation, anxiousness, and loneliness. The trauma and impact that is caused by mental illness can be truly devastating for both children and adults. Its effects can be felt…

It is an exciting time to be a fan of NBA basketball with all the fantastically skilled and uber-talented ballers running the hardwood floors in 2022. This same level of excitement can also be said to exist within the non-fungible token (NFT) space, albeit for very different reasons. Unlike the…

Back in the Fall, we worked with Burger King to design and launch an NFT game to promote its Keep it Real Meals, a campaign that had celebrities such as Nelly, Anitta, and Lil Huddy setting aside their fake stage names so they could promote Burger King’s real menu with…

Watching the Macy’s Thanksgiving Day Parade is definitely going to hit different this year — you’ll be doing the usual: scrambling to get ready, getting those favorite dishes prepped, waiting for the Baby Yoda balloon to go by… and then claiming your first Macy’s Parade NFT at macys.com/NFT. That’s right…