Take the on-ramp to minting your original creations with Sweet’s Fast Lane program. Creators ready to drop a collection that meets the program’s requirements can go live in a week or less, then sell and trade alongside some of the world’s biggest brands on Sweet’s marketplace. How does it work? Once you have designs…

Twitter buzzes every year on #GIVINGTUESDAY. It quickly went from a viral hashtag to a global phenomenon and at Sweet, we respect that and make it a point to build projects that find their authenticity through generosity. On this #GIVINGTUESDAY, we recall a couple of the Sweet projects that give…

5 One-of-a-kind collectibles drop on November 15th Our latest collaboration with Build-A-Bear features five new, one-of-one digital collectibles that will go up for auction on Tuesday, November 15th. The 5 Silver bears being made available are: Fashion Bear, Queen of Hearts Bear, DJ Bear, Bearoque Bear, and Silver Glam Bear…

In case you‘re just getting into the web3 space— NFTs or Digital Collectibles are the evolution of physical collectibles. Similar to the way eCommerce stores were the evolution of the physical shopping experience… there was a time when we mourned the decreasing popularity of book stores like Barnes and Noble…

NFTs have power. Did you know that? — Power that we have barely begun to tap. NFTs have the power to enliven and excite fandom for your favorite sports team or get people stoked for a brand’s latest campaign… sure, but they also have the power to raise funds to…

McLaren Racing has partnered with Sweet to release an NFT series in celebration of two crucial Formula 1 racing events: the Singapore Grand Prix and the Japanese Grand Prix. Both competitions are part of the twenty-two racing events that make up the Formula 1 World Championship, which will crown a…

Sweet is thrilled to partner with Build-A-Bear Workshop, Inc. to launch their first-ever NFT collection to help celebrate the brand’s 25th Anniversary and mark its entrance into web3. Since its founding in 1997, Build-A-Bear has been empowering kids of all ages to express themselves creatively by providing a safe space…

Sweet is introducing a new initiative, aptly named “Women in web3” (WiW3), to celebrate the amazing women who work here, as well as provide an opportunity for them to share their thoughts on web3 and how their unique career paths led them to work in the space. We hope this…

If you’ve read anything over the course of the last year or more about how brands can create, deploy, and market their own NFTs, you’ve likely come across some variation of the following statement: the NFT space (and more recently, the web3 space) is uncharted territory. While this statement and…