Elton John Enters Web3 With Some Sweet NFTs

Sweet
3 min readJun 24, 2022

Elton John is the true embodiment of a living legend within the music industry. There are very few people to ever live who can match his level of creative output and prolific success. The music legend has sold over one hundred million albums worldwide. His songs have been featured in over ninety movies. It is beyond remarkable to consider that Elton’s music has been reverberating throughout the public consciousness for over fifty years, and to many people, it is a marker for very special occasions in their lives. It is therefore no surprise that Elton John has entered the web3 space in style with his own unique NFT collection that will feature some incredible fan experiences as part of his Yellow Brick NFT Roadmap.

Elton’s first two NFT releases include the Elton John Jadu Hoverboard and the Elton John Rocket Collectible. The Elton John Jadu Hoverboard NFT is an ultra-rare 1-of-1 digital collectible that was designed in collaboration with Voxel Bunny, Jadu, and Elton John himself. Its design references a keyboard pinball machine, paying tribute to Elton’s “Pinball Wizard” video from 1975. It also features his iconic star glasses, piano keys, and music from his hit song, “Rocket Man.” The NFT was auctioned off from June 20th to June 22nd of 2022, and sold for a remarkable $80,000. All proceeds from the auction sale will go to the Elton John AIDS Foundation, one of the leading independent AIDS organizations in the world fighting the AIDS epidemic.

The Elton John Rocket Collectible grants fans access to Elton’s Rocket NFT Club, which will unlock the exciting experiences that the music legend has planned as part of his Yellow Brick Roadmap. Like the Hoverboard NFT by Jadu, Elton John’s Rocket Pass picks up themes from his hit song “Rocket Man.” Its design is centered around a spinning black and gold rocket. Once redeemed, this NFT provides fans with an all-access pass to immersive web3 community experiences, exclusive NFT drops, as well as upcoming surprise and delight moments which could include some really cool in real life (IRL) experiences. The Rocket Collectible can be purchased at nft.eltonjohn.com.

The emerging NFT space will allow Elton John to create even more memorable moments along the Yellow Brick Roadmap for his millions of fans across the world. It also provides the opportunity for new fans to get introduced to the man and his beautiful music in a way that is both creative and engaging. Sweet is honored to be working with such an iconic artist, and we want to help deliver some amazing NFT experiences to his fans. We are also very proud to once again help raise charitable funds for a noble effort, this time to fight the AIDS epidemic through the Elton John AIDS Foundation.

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