Sweet CEO, Tom Mizzone Introduces NHL Breakaway to Hockey Fans and Collectors

I’m excited to unveil NHL Breakaway, the next-gen officially licensed digital collectibles and highlights experience.

Our team at Sweet has been working tirelessly with the National Hockey League (NHL) and players’ associations to create a revolutionary experience that puts hockey fans at the center, and we’re excited to announce that the beta phase is finally here.

With NHL Breakaway, you can expect high-quality highlights, exclusive content, and a user-friendly interface that makes it easy to complete sets, trade with other collectors, and participate in fan challenges. While our early phases will focus on the collectible pack experience, you’ll see more functionality revealed throughout the beta, including a user-to-user marketplace, fan quests, and more.

We want to hear from fans and collectors every step of the way! This program is for hockey fans… it’s for sports collectors… it’s for you!🚨 Each phase of the beta will give us valuable user feedback on the experience and your participation can help shape the future of NHL Breakaway even ahead of the full program release. We will continue to open incremental features and functionality throughout the beta, from our first pack reveal on May 1st culminating with the full program launch later this year.

NHL Breakaway represents an incredible opportunity for hockey fans to connect with the NHL in a whole new way and we’re excited to be leading the charge. We can’t wait for fans to join us on this journey!

Learn more and apply for the beta at: nhlbreakaway.com