Sweet has partnered with Old Navy to release their first-ever NFT collection to help celebrate the upcoming 4th of July Holiday, and also commemorate Old Navy’s founding year of 1994. The Magic Dogs collection features the brand’s lovable mascot, Magic the Dog. 1,994 unique NFTs were algorithmically-generated using the core Magic design and various accessories/object designs to create one-of-a-kind digital collectibles. All NFT designs were inspired by hand-drawn artwork from Boys & Girls Clubs of America arts community, based on what colors they imagined, as well as what they thought Magic would be doing and wearing. As part of this release, all proceeds from the NFT sales will also go to Boys & Girls Clubs of America to assist with their mission to support a more inclusive future through arts.
At the time of this writing,1,993 of the Magic NFTs were made available for purchase to everyone (on June 29th at 12pm ET) at the very low price point of $0.94. Token holders will be provided with a coupon to receive a free Old Navy classic flag tee, redeemable at any Old Navy store or from their website: www.oldnavy.com. To complete the full set of 1,994 NFTs that will be released, one ultra-rare NFT is being auctioned off to raise additional funds for Boys & Girls Clubs of America. The auction started on June 29th at 12pm ET and will run for twenty-four-hour period. The winning bidder will not only be the proud owner of this ultra-rare and historic Old Navy “Magic the Dog” NFT, but will also receive a $1,000 gift card to Old Navy.
These NFTs are minted on the Tezos blockchain, which uses an energy-efficient approach to secure its network with minimal energy consumption and a low carbon footprint. All NFTs are available via the Sweet marketplace and can be purchased at www.oldnavy.com/nft. In staying true to one of our main goals of making NFT experiences easily accessible for all consumers, our user-friendly marketplace allows users to make purchases in fiat or cryptocurrency.
Sweet is honored to be able to help bring the Old Navy brand into the NFT space with its first-ever NFT offering. This campaign stays true to the tenets of inclusivity within the web3 world, as these NFTs will be made accessible to everyone at a very affordable price. We are also humbled to be able to help support Boys & Girls Clubs of America in their efforts to make the lives of young people more hopeful and productive.
Tom Mizzone, CEO of Sweet, said: “Fourth of July is one of the biggest dates in the American calendar, and Old Navy has long been a part of the celebrations. The launch of this affordable and fun generative NFT collection will allow anyone and everyone to purchase and own an NFT and get introduced to web3 at the same time. We’re really excited to see what the introduction of NFTs to the Old Navy brand will bring to this Independence Day celebration and beyond.”
