In case you‘re just getting into the web3 space— NFTs or Digital Collectibles are the evolution of physical collectibles. Similar to the way eCommerce stores were the evolution of the physical shopping experience… there was a time when we mourned the decreasing popularity of book stores like Barnes and Noble…

NFTs have power. Did you know that? — Power that we have barely begun to tap. …

McLaren Racing has partnered with Sweet to release an NFT series in celebration of two crucial Formula 1 racing events: the Singapore Grand Prix and the Japanese Grand Prix. …

Sweet is thrilled to partner with Build-A-Bear Workshop, Inc. to launch their first-ever NFT collection to help celebrate the brand’s 25th Anniversary and mark its entrance into web3. Since its founding in 1997, Build-A-Bear has been empowering kids of all ages to express themselves creatively by providing a safe space…

Sweet is introducing a new initiative, aptly named “Women in web3” (WiW3), to celebrate the amazing women who work here, as well as provide an opportunity for them to share their thoughts on web3 and how their unique career paths led them to work in the space. …

If you’ve read anything over the course of the last year or more about how brands can create, deploy, and market their own NFTs, you’ve likely come across some variation of the following statement: the NFT space (and more recently, the web3 space) is uncharted territory. While this statement and…

All the conversations surrounding web3 and non-fungible tokens (NFTs) bring about a fundamental question — What does it mean to say something is fungible as opposed to non-fungible? To gain a better understanding of what this means, let’s examine the literal definition of the word. Webster’s dictionary defines fungible as…

We recently hosted a discussion with our VP of Metaverse & Brand Experience, Andrew Klein, on the Sweet Lounge Soundstage in Discord (join our Discord to learn about future conversations like this). During the conversation, Sweet Cosmic and Andrew Klein (aka JRR Token) spoke about Sweet’s goals for the brands…

A few months ago, we explored the meaning behind the word “metaverse” in our blog post entitled “Into the Metaverse with Sweet.” We looked at a few virtual worlds which already exist, and this drove the point home that there is no singular experience when it comes to the metaverse…