From the time they trounced the San Jose Sharks on March 11th of 2020 until May 9th 2021, the Chicago Blackhawks had been doing all that they do in the United Center: the wins, the loses, the overtime squeakers, the airhorns, the playing of The Fratellis “Chelsea Dagger”… sans fans. And even without those fans to cheer them live, the Blackhawks never gave up. They competed and gave fans something to watch each night from their homes or from the local watering holes across Second City. And then, right around the time they were winning a series against the Oilers…


On August 13th, something kind of amazing happened and the hip-hop world rejoiced, but before we get to that, a bit of background…

In May 2010, Big K.R.I.T. proclaimed in Hometown Hero that he defied gravity, that he was flyer than he had to be, and as he knelt down in prayer, he asked the Lord- “who gon’ save hip-hop after me? That track announced to the world that a king had come onto the scene from Meridian, Mississippi and that the king was here to stay. K.R.I.T’s 2010 mixtape, K.R.I.T. Wuz Here just might have been the best hip-hop…


18 months ago, we had a vision for an NFT platform like no other. We got talking about how to harness the power of gamification- gamifying NFTs to really unlock the power of surprise & delight. And then we started architecting an NFT platform that would finally help brands unlock all the pent-up power of their brand and their IP to unleash collectability in a way we’ve only dreamed of or caught glimpses of in the past. …


On May 23, 2021, 15,000+ fired-up Knicks fans showed up at Madison Square Garden for Game 1 of the NBA playoffs. The shock waves could be felt across the greater New York area with tremors coursing throughout the country for days afterward. As fans spilled out into the streets and chanted outside the Garden, you got the sense that everyone wished they could take a piece of that feeling home… that if they could’ve grabbed a slab of concrete, a piece of linoleum or a tile from the halls of the greatest arena, they would have. Something, anything to keep…


When our good friends at Happy Jack got word they would be gifted with a popup gallery on the cobblestone streets of the South Street Seaport, they reached out to see how we could help them use NFTs to tell Jack’s story and to raise awareness and funds for a cause: Mental Health Awareness. Watching people walk through those shop doors and discover Jack Nathan and his art was an experience.

While we were working with the Happy Jack team to choose artwork from Jack’s body of work, produce the video that would tell Jack’s story and be projected onto…


Dave & Buster’s, an entertainment destination that amazingly combines an arcade, a sports bar, and a restaurant, came to us to discuss how they could use NFTs to elevate the guest experience across their 140 locations- Talk about the perfect match!

At Sweet, we are empowering brands just like Dave & Buster’s to deploy NFTs to their customers via immersive and integrated experiences. What does this mean? Get customers engaged with the brands they love in remarkable new ways. …


Brands can create NFT projects tethered to real-world experiences that can not only help tell amazing brand stories, but can also excite and motivate consumers in ways never before possible. For example — Sweet recently partnered with Universal Music Group to create a limited edition NFT for one of Germany’s most successful rap artists: Cro.

After the release of Cro’s successful double album “TRIP”, Universal Music Group (UMG) was on the hunt for something special, some way to reach out and excite Cro fans in the lead up to his “Trip is (a)live” tour, scheduled to kick off in 2022…

Sweet NFTs

Sweet empowers brands to deploy NFTs to broader consumer bases through immersive & integrated experiences, driving new revenue & engagement. https://sweet.io/

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